RESUME
Ulrika Brameus
Brooklyn, NY | (469) 422-9404| Ulrika.s.brameus@gmail.com
Strategist meets media buyer: a creative brain, a research habit, and an endless scroll of saved trends.
Right now, I’m crafting multichannel media plans and testing creative that actually perform, at MRM. I love digging into placements and opportunities TikTok, Meta, Reddit, Pinterest, and Snapchat have to offer, and finding the smartest ways for clients to show up in the paid social space with strategy and intention.
But my roots are in brand strategy (hi, AdLab SVP days), where I led teams, drafted creative briefs, uncovered tensions, and turned insights into bold, culture-first ideas for clients like WHOOP, Under Armour, and Mattel.
Whether I’m deep in a deck, researching trends, writing a brief, or tweaking audience segments, I bring a balance of creative instinct + performance know-how. If it lives online or in culture, I’ve probably already spotted the trend, saved the sound, and brainstormed a campaign around it.
Education
Boston University, Boston, MA — BS advertising, BA political science
September 2020 - May 2024
-- Relevant Coursework: Media Strategy, Advertising Strategy, Interactive Marketing, Design Strategy, Creative Development & Strategy, Brand Experience Marketing
Experience
MRM, New York, NY— Media Buyer, Paid Social
July 2024 - Present
- Manage $10M+ in paid campaigns across TikTok, Meta, Pinterest, Reddit, and Snapchat for clients including Zelis, U.S. Soccer Federation, Sparkling Ice, and Popwell.
- Conduct research + synthesize cultural/performance data into test-and-learn roadmaps that inform creative development and client strategy.
- Pilot emerging tools (Meta Advantage+, TikTok Pulse, AI audiences) to expand campaign reach and deliver POVs for client adoption.
- Collaborate with strategy, planning, and creative teams to align insights, budgets, and creative pivots with broader brand goals.
Boston University AdLab, Boston, MA— Senior Vice President of Strategy
December 2023 - May 2024
- Led a 30-person strategy department across 15+ client accounts including Under Armour, WHOOP, YMCA, Geena Davis Institute, and Mattel.
- Oversaw brand audits, positioning frameworks, and creative briefs; guided projects from research through creative execution.
- Rebuilt department processes with new research frameworks, immersion projects, and social strategy tools to strengthen strategist–creative collaboration.
- Reviewed creative briefs, reports, and presentations, providing detailed feedback to ensure client-ready deliverables.
Allen & Gerritsen, Boston, MA— Social Media and Influencer Relations Intern
June 2023- May 2024
- Conducted social listening and community management for Bridges Consumer Healthcare, Dunkin’, Meet Boston, and Yotel, surfacing insights that shaped campaigns.
- Compiled influencer research decks, evaluating fit, audience alignment, and performance potential.
- Drafted POVs (including on Meta’s Threads launch) that contributed to agency thought leadership and client education.
- Partnered with creative teams to translate insights into actionable campaign recommendations.
Pure Barre Chicago – Social Media Manager (Freelance)
April 2022- Present
- Managed social channels + content calendar for 3 studios, increasing engagement through daily posts, campaigns, and influencer partnerships.
- Synthesized audience feedback into insights that informed content strategy.
- Built community partnerships and managed brand voice across DMs and comments.
Boston University AdLab, Boston, MA— Vice President of Strategy
May 2023 - December 2023
- Mentored and managed 30 strategists and 3 directors across diverse clients including SiriusXM, YMCA, Blue Man Group, Saxbys, and a multinational toy brand.
- Developed Gen Z-focused strategy for Two Roads Brewing summer campaign, contributing to a top-performing initiative.
- Conducted cultural, consumer, and competitive research via surveys, focus groups, and social listening to uncover tensions and market whitespace.
- Authored brand audits, creative briefs, and research reports with insights that directly informed campaign direction.
Boston University AdLab, Boston, MA— Strategist
Jan 2023- May 2023
- Developed the creative strategy for Two Roads Brewers’ 2023 summer campaign targeting new Legal Drinking Age (LDA)
drinkers, contributing to a top-performing campaign that earned agency accolades.
- Wrote brand audits, creative briefs, and research reports with actionable insights; drawing from cultural insights to write clear, concise, and culturally relevant creative briefs and research reports to inform branding and campaign development.
- Conducted interviews, focus groups, and secondary research to uncover insights and identify market white space, which informed the creative brief and brand direction.
- Wrote an in-depth research report that uncovered additional insights that the brand could use for future marketing efforts and overall brand strategy.
- Collaborated with art directors, copywriters, and project managers to create a comprehensive creative campaign
National Partnership for Women and Families, Washington, D.C.— Communications Intern
September 2022- December 2022
- Led a social campaign for Transgender Awareness Week, boosting Instagram engagement by 73%.
- Researched reproductive rights and paid parental leave to inform advocacy strategies.
- Created social content, blogs, and press materials to support health and economic justice campaigns.
Skills
Strategy & Research: Brand strategy, creative briefing, audience analysis, consumer & cultural research
Creative & Media: Paid social planning, influencer partnerships, trend analysis, social-first storytelling
Tools: Meta, TikTok, LinkedIn, Reddit, Snapchat, Pinterest Ads Managers, Sprout Social, Nielsen, Mintel
Core Strengths: Research synthesis, storytelling, cultural insight, collaboration, presentation