Strategist.

Social media fanatic.

Playlist AND vibe curator.

Podcast defender.

BIG fan of research and learning!

Runner.

Paid social nerd.

Former SVP of Strategy @ AdLab.

Hi I'm Ulrika!
I'm a fast walker, fast talker, a somewhat fast runner, an oldest child, and a woman of many opinions.
Here are a few:

I love: oversharing, thank you notes, doodling (as seen on every paper i touch), dogs, fast walkers, pickles, curating playlists (see for yourself), hearing stranger's life stories, niche internet drama, being the friend group’s unofficial photographer, and a well-timed pop culture reference.

I strongly dislike: electric scooters, Subway sandwiches, soggy croutons, when Spotify's DJ X ruins my vibe, lukewarm coffee, the existential dread of a Sunday night, and a passive-aggressive usage of “per my last email”.

Here’s what I bring to the table (and what I avoid at all costs):

Strengths:

Creative thinker with a background in brand and creative strategy with a knack for decoding culture and consumer behavior.

Thinks fast, works hard, thrives in chaos.

Comfortable with the uncomfortable.

Weaknesses:

Injury-prone.
Allergic to oysters.
Also allergic to bad branding, but that's less medically urgent.

Here's some other tid-bits about me, because like I said- I'm an oversharer:

I was once kicked off a Swedish kids’ TV show for talking too much… I like to reframe that as “a natural communicator with stage presence.”

I’m a native of Sweden; though routinely humbled by the national average height (and my own family’s). Emotionally tall, though.

FREQUENTLY ASKED QUESTIONS:

How do you pronounce your name?

Uhl-Reek-Ah

Are you sure it's not Erika? Jul-Reek-Ah?

Yes. But I will respond to anything that sounds like an IKEA bookshelf.

Do you have a nickname?

Unfortunately, no.

While we’re at it, can I give you a nickname?

You can try. Many have. Few have survived.