THE CHALLENGE

Prove to consumers that Gatorade can be drunk many other times and be used during, before, or after other activities to keep consumers hydrated or rehydrate them.

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THE SOLUTION

Create a digital campaign that played into a current consumer trend: water is boring and we crave hydration that will satisfy us in other ways. Gatorade comes in a variety of flavors and colors that coincide with what consumers crave and how consumers feel. 

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THE INSIGHT

We all need to stay hydrated but water is so plain and boring, so we crave ways to add flair to our hydration, like flavor and color.

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THE BRIEF

Show Gen Z and Millennials that with Gatorade you don’t need to settle for plain water. Gatorade adds flair to your hydration with colors and flavors you love.

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KEY MESSAGE

Feeling _____? Don’t drink clear.   

 

STRATEGY

When we’re feeling… Blue, Green, or even Red, we don’t turn to water, we turn to something with flair that matches or settles our mood, so we're going to create a campaign that highlights the Gatorade color that matches your mood. If you’re feeling green, drink green, not clear. 

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